Pharma's ad spending ticks upward again to $6.5B in 2018 by Beth Snyder Bulik Tuesday, April 16, 2019 Pharmaceutical ad spending continued its upward climb last year, with spending topping $6.46 billion, according to Kantar Media.
Ogilvy Health taps digital veteran for new experience role by Beth Snyder Bulik Wednesday, April 10, 2019 Dan Chichester is returning to Ogilvy as its first chief experience officer, a new position that looks to create seamless digital experiences.
Pharma and PBMs shell out for warring ads targeting lawmakers by Beth Snyder Bulik Tuesday, April 9, 2019 Pharma, payers and healthcare groups are shelling out millions on ad campaigns aimed at lawmakers, hoping to sway debate in their favor.
#FierceMadness voters bounce Liotta, Tremfya in Round 1 by Beth Snyder Bulik, Carly Helfand Wednesday, March 20, 2019 First-round winners in the #FierceMadness ad tournament are decided, with the victors advancing to compete in Round 2's field of 32.
Tucker Carlson's insults put pharma advertisers in hot seat by Beth Snyder Bulik Tuesday, March 12, 2019 Fox TV host Tucker Carlson is courting controversy again, and his show's advertisers—including some top drugmakers—are taking heat.
PhRMA ads target proposals to revamp Medicare drug coverage by Beth Snyder Bulik Monday, March 11, 2019 A new ad campaign from the pharma industry's trade group weighs in on proposed changes to Medicare.
Point-of-care deal pairs Meredith content with Mesmerize network by Beth Snyder Bulik Thursday, February 7, 2019 Content is king, and it’s especially important in pharma. That’s why point-of-care agency Mesmerize has inked a deal with a top magazine publisher.
PBMs cast themselves as drug cost cutters in new digital ads by Beth Snyder Bulik Wednesday, February 6, 2019 As the Trump administration weighs ending rebates to PBMs, their trade group has debuted ads asserting the cost-cutting value of the industry middlemen.
Test run of drug prices in ads exposes a workaround for pharma by Beth Snyder Bulik Wednesday, January 30, 2019 The Trump proposal requiring pharma companies to add drug prices to advertising might not work according to plan.
Allergan taps Real Housewife for latest CoolSculpting promo by Beth Snyder Bulik Monday, January 28, 2019 Allergan partners with a Real Housewives celebrity in its latest promotion for fat-freezing treatment CoolSculpting.
