Topic: advertising

McCann Health Urban Eye Test for OCO

Out-of-Home: 'The Urban Eye Test'

Public health awareness met outdoor quiz in the award winner for best Out-of-Home campaign. “The Urban Eye Test” created outdoor stations in the chic Shoreditch area of London to encourage people to take a different kind of vision exam.
FCB Health Real Inhalers campaign for BI

Professional: 'The Real Inhalers'

COPD patients are frustrated with their inhaling devices. But doctors don't necessarily know that. In this award-winning campaign in the professional category, Boehringer Ingelheim and FCB Health got doctors to look beyond the plastic and buttons to see that the patients using the devices are "The Real Inhalers."
Klick Health Versed on HPV for Merck

Social Media: 'Versed on HPV'

Young people may be versed when it comes to music, fashion and pop culture, but they're far from knowledgeable about the risks of HPV. Almost half of the 14 million new HPV infections in the U.S. are among people ages 15-24.
Stock image award

The 2019 FiercePharma Marketing Awards

Once considered neophytes in the hip and happening ad scene, pharma companies—some of them, at least—are breaking out with smart creative executions, innovative tools and tech-assisted novelties that go beyond standard pharma campaign fare. That’s evident in our first crop of award winners.