PhRMA, BIO roll out COVID-19 campaign around biopharma efforts by Beth Snyder Bulik Monday, March 23, 2020 The PhRMA and BIO trade groups launched a print and digital campaign laying out the key efforts of the pharma and biotech industries around COVID-19.
Cannes Lions Health postpones June advertising festival by Beth Snyder Bulik Wednesday, March 18, 2020 Cannes Lions Health postpones its annual June conference and awards and moves to October.
Allergan accused of misleading marketing in lawsuit from BTL by Beth Snyder Bulik Sunday, February 23, 2020 BTL Industries filed a lawsuit against Allergan alleging false and misleading advertising for Allergan’s CoolTone product.
Lilly backs athletes going for gold in Tokyo with sponsor deal by Beth Snyder Bulik Friday, February 21, 2020 Eli Lilly is joining Team USA as an official sponsor for the first time, backing Olympic and Paralympic athletes headed to Tokyo this summer.
Big Pharma and politics in an election year: Ad spending soars by Beth Snyder Bulik Wednesday, February 26, 2020 It’s not surprising that pharma ad spending directed at politicians and influencers would ramp up during election years. And that’s the case in 2020.
Doctors motivated more by emotional appeals than rational ads by Beth Snyder Bulik Tuesday, January 14, 2020 When it comes to marketing to doctors, numbers don't do the trick. It's emotional appeals that motivate physicians to act, a new report shows.
Facebook yanks HIV lawsuit ads after protest, fact check by Beth Snyder Bulik Thursday, January 2, 2020 Facebook pulled HIV lawsuit drug ads from its platform after protest erupted, headlines ensued and fact-checkers found the promos misleading.
Cannes Lions Health taps pharma, health and wellness lead judges by Beth Snyder Bulik Monday, December 9, 2019 Cannes Lions has named two industry leaders to helm the pharma and health and wellness juries.
Condé Nast's new digital buying plan scores with pharma by Beth Snyder Bulik Monday, December 16, 2019 Pharma companies jump on board Condé Nast’s upfront buying program in droves, locking in digital buys for 2020.
Ex-Outcome Health execs hit with criminal fraud charges by Beth Snyder Bulik Wednesday, November 27, 2019 The co-founders of Outcome Health and several former executives have been charged by the Department of Justice in a $1 billion fraud scheme.
