Topic: advertising

Cannes Lions Health last week named the two jury chiefs set to oversee advertising awards in health & wellness and pharma.

Who wants drug prices in ads? Older people, that’s who.

Pharma might have thought it could fend off the Trump administration's bid to get drug prices into consumer advertising, but it was wrong.

With a new drug up for FDA approval, Jazz is gets a jump on the launch by boosting awareness of excessive sleepiness that can come with sleep apnea.

GlaxoSmithKline awarded its estimated $1.5 billion media planning and buying account to Publicis Media after a five-month review.

Flonase, Claritin and Nasacort are the most-clicked brands in search ads for allergies, according to a new Kantar Media study,

Outcome Health, still working to polish its tarnished image, teamed up with Nielsen for the POC industry's first-ever audience measurements.

Pharma and healthcare digital ad spending is on the rise. But it’s a slow go.

Pharma advertisers scored big at Cannes Lions Health with double-digit wins and renewed momentum for next year.

Pfizer's touching documentary film about patients living with cancer won praise and finalist status at the Cannes Lions Health.