Topic: advertising

Public health awareness met outdoor quiz in the award winner for best Out-of-Home campaign. “The Urban Eye Test” created outdoor stations in the chic Shoreditch area of London to encourage people to take a different kind of vision exam.

COPD patients are frustrated with their inhaling devices. But doctors don't necessarily know that. In this award-winning campaign in the professional category, Boehringer Ingelheim and FCB Health got doctors to look beyond the plastic and buttons to see that the patients using the devices are "The Real Inhalers."

Beauty, creativity, cultural relevance and technology roll up together in the awareness award winner “Breath of Life” from GlaxoSmithKline and McCann Health.

Young people may be versed when it comes to music, fashion and pop culture, but they're far from knowledgeable about the risks of HPV. Almost half of the 14 million new HPV infections in the U.S. are among people ages 15-24.

Once considered neophytes in the hip and happening ad scene, pharma companies—some of them, at least—are breaking out with smart creative executions, innovative tools and tech-assisted novelties that go beyond standard pharma campaign fare. That’s evident in our first crop of award winners.