Topic: advertising

McCann Health Urban Eye Test for OCO

Out-of-Home: 'The Urban Eye Test'

Public health awareness met outdoor quiz in the award winner for best Out-of-Home campaign. “The Urban Eye Test” created outdoor stations in the chic Shoreditch area of London to encourage people to take a different kind of vision exam.
FCB Health Real Inhalers campaign for BI

Professional: 'The Real Inhalers'

COPD patients are frustrated with their inhaling devices. But doctors don't necessarily know that. In this award-winning campaign in the professional category, Boehringer Ingelheim and FCB Health got doctors to look beyond the plastic and buttons to see that the patients using the devices are "The Real Inhalers."