Tomorrow Networks: A transparent approach to point-of-care campaigns

Sponsored by: Tomorrow Networks, a division of Aptus Health

At this year’s Digital Pharma East conference, we caught up with Patrick Aysseh, general manager of Tomorrow Networks. He discussed their unique approach to geo-located mobile campaigns and how they’re helping their pharma clients use audience insights to optimize and measure the impact of their campaigns based on the metrics that matter – including NRx lift and ROI.