One of the hottest topics shaping the world of pharmaceuticals and medicine is patient centricity. How can the industry better engage with the people who rely on its products and services? Will better engagement lead to the creation of more effective solutions?
Victoria Summers is a principal at ZS and the East Coast lead for the company’s patient health and equity accelerator. In this podcast, Victoria tackles a range of questions and discussion points around patient centricity.
“Engaging patients is really challenging, especially as we have so many other ways of getting information,” she tells us.
“As media continues to grow and evolve, it's important for life sciences companies to reach out to patients and make sure that they understand the medications and the treatments that they're getting, that they provide the support that they need, and that they answer their questions.”
Victoria discusses a range of topics and issues related to patient-centricity and communication, including what sort of messaging pharma companies should adopt, how information should be communicated, and how this is related to the pressing challenge of promoting health equity.
As host of her own podcast with ZS on patient centricity, she is the perfect guest to dissect the topic.