Wyeth - Top 13 Ad Budgets

Company:  Wyeth wyeth.jpg
2007 Ad Spending: $1.078 billion
2006 Ad Spending: $1.051 billion


  • Magazines: $94.7 million
  • Newspaper: $9.1 million
  • Outdoor: $400,000
  • TV: $296.4 million
  • Radio: $19.8 million
  • Internet: $14.7 million

Where Wyeth is spending money: While other companies spent big on direct to consumer advertising, Wyeth took the more indirect approach. The company spent $16.7 million promoting KnowMenopause.com, a website educating women about menopause and the company's HRT drug. It also shelled out $13.7 million on Yourtimeforchange.com, a website that discusses depression and treatment options (Yourtimforchange.com is no longer on the web).

Web aside, $59.6 million was spent on promoting Wyeth's biologic Enbrel, which treats rheumatoid arthritis, among other ailments. The most money by far ($114M) went to Advil advertising. Wyeth also boosted the vitamin brand Centrum's budget 44.5 percent. The biggest jump, however, was for the hormone replacement therapy Prempro, which saw a spending increase of 249 percent.

Where Wyeth isn't spending money: Enbrel advertising dropped 14.7 percent in 2007. Like many other drugmakers, Wyeth's image advertising dropped significantly, falling 63 percent.

Wyeth - Top 13 Ad Budgets

Suggested Articles

Pfizer isn't giving up in biosims. This week, it unveiled launches to three Roche blockbusters, with two already on the market.

Novo Nordisk is betting big on GLP-1 Saxenda in its global obesity push, but England's cost watchdog is unimpressed with the drug's long-term outlook.

Tecentriq didn’t show benefit against simple observation at delaying cancer recurrence or death in patients with muscle-invasive urothelial cancer.