Otsuka Pharmaceutical

10. Otsuka Pharmaceutical

Total Ad Spend: $115.1 million
Television: $73.9 million
Magazine: $41.2 million
Other: $0

The total budget for Japan's Otsuka is so much less than the others on the list that it almost seems like an afterthought to include it. Still, its TV ads for antidepressant Abilify, which it shares with Bristol-Myers Squibb ($BMY), are so ubiquitous, it would be a shame not to mention them.

In the spotlight

Abilify, $114.8 million


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Otsuka Pharmaceutical