Scoop: Another new name on the list, Bayer's layoffs came with the company's new strategy to focus on emerging markets. While 4,500 will lose their jobs, the company plans to create another 2,500, particularly in Asia. Emerging markets has been a determining factor in many companies' layoffs as they search for new lines of revenue in an increasingly difficult economy. For Bayer, it's the price of doing business. "To finance the expansion of our growth activities," CEO Marijn Dekkers (photo) said in the statement, "we therefore need to redirect resources, improve efficiencies and cut costs."