Want to claim a name? FDA needs your input on locking down brand monikers

Start with an X or a Z. Make an active but abbreviated reference to a molecule. Advertising experts have a few tricks up their sleeves when concocting a drug's proprietary name--like Zytiga, Xtandi and Xeljanz--that might thrust the product to success. Now, the FDA is looking for ideas about allowing drugmakers to reserve these names in advance--with a few rules. Report