Pharma call centers staffing for savvy consumers

Jacob Presson

Pharma companies are turning to experienced professionals to field questions from consumers at call centers, according to a new survey from Cutting Edge Information. Patients have access to more information nowadays, and some questions that crop up are too difficult for the average call center rep to handle. So, pharma is placing medical professionals like nurse practitioners and physicians are the other end of the line, Jacob Presson, senior research analyst at the firm, told FiercePharmaMarketing. More from FiercePharmaMarketing