Novo Nordisk launches diabetes 'dream team' contest with NBA star as a prize

Former NBA star Dominique Wilkins is not just a spokesman for Novo Nordisk's ($NVO) Victoza. He's also a prize in a Type 2 diabetes sweepstakes the drugmaker is rolling out. Through the company's "Diabetes Dream Team" initiative, it'll offer one Grand Prize winner the chance to join Wilkins at a diabetes patient conference and to receive a personalized disease-management support package. More from FiercePharmaMarketing