McKesson entices docs, pharma with one-stop coupon shop

McKesson ($MCK) and Physicians Interactive (PI) have a new-age solution for pharma brands looking to get their discount strategies in front of physicians. Their Coupons on Demand Web-based portal is a new one-stop shop for coupons and copay vouchers, complete with metrics for companies to assess how well their strategies are working. So with docs able to order as they please with a click of a button, will the new system displace sales reps? Not at all. It's an augmentation, not a substitution, a PI general manager says. More