J&J says BabyCenter beats Facebook and Twitter for intelligence-gathering


A Johnson & Johnson ($JNJ) number cruncher says nuggets of marketing gold are waiting to be found on its parenting site BabyCenter. Together with info from a 50,000-strong consumer panel, BabyCenter gleanings help J&J brand managers identify ways their advertising can sound a helpful note with mothers. Children's Tylenol to help baby sleep through the night, perhaps? Report