Docs that just say no to drug samples slash brand prescribing big-time, study finds

Free drug samples inspire doctors to prescribe branded drugs, even when generics are available. Study after study has shown that. But till now we haven't known how refusing free samples changes physicians' prescribing habits. A new JAMA Dermatology study shows a huge difference in brand-name scripts--a 62-percentage-point difference, to be exact. Report