Celgene throws down millions to snag prime airtime for its psoriasis-fighter

As the market for psoriasis meds heats up, companies are throwing down some hefty chunks of change to snag airtime for their TV spots. And Celgene ($CELG), which markets Otezla, is the latest to join the fray: The company rolled out its "Show More of You" ad June 14, spending more than $5.6 million through the spot's first two weeks on more than 1,600 airings. More from FiercePharmaMarketing