App expert J&J puts 'quantified self' data to use

Courtesy of Wellness & Prevention

There's a wealth of mobile apps out there turning our everyday habits into numbers, and Johnson & Johnson ($JNJ), pharma's design pioneer, has some ideas on how to use them. The company's Wellness & Prevention unit has launched its new Track Your Health, a "gamified" app meant to be the mother of all health trackers. Patients can feed in data from all of their other apps, as well as manually input activity they've tracked themselves. The result? A view of their health efforts that's "holistic and simplified," helping them work toward behavioral changes, W&P Strategic Product Manager Tyler Steben says. More