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Webinar

Transform Your Patient Insights with AI-Enhanced Real-World Data

Available on-demand
60 Minutes

In today's complex healthcare landscape, going beyond traditional data is essential for life sciences organizations. Join our exclusive webinar to discover how scaling qualitative data from clinical notes, combined with AI, can reveal hidden patterns in patient journeys and treatment drivers, giving you a complete view of your therapy’s impact.

Explore how real-world data can drive more targeted engagement strategies by enhancing understanding of prescribing choices, patient preferences, and social determinants of health (SDoH). We’ll also discuss the importance of insights beyond traditional channels, like Direct-to-Consumer (DTC) marketing, to refine your brand positioning.

Key Takeaways:

  • Uncover patient drivers behind treatment decisions with qualitative data.
  • Enhance patient engagement through insights from sources such as clinical notes and EHR data.
  • Leverage AI to build comprehensive patient journeys for impactful brand strategies.

Don’t miss out on the full picture—join us to revolutionize your brand engagement with deeper insights.

Speakers

Joe Zabinski

Joseph Zabinski, PhD, MEM

Joseph Zabinski, PhD, MEM is VP, Head of Commercial Strategy & AI at OM1. He oversees design, implementation, and evolution of OM1's commercial strategy, including prioritization, go-to-market planning, and alignment with emergent market needs. Dr. Zabinski serves as subject matter expert and thought leader for OM1's AI work, including applications of the PhenOM digital phenotyping platform with life science and healthcare provider partners. Dr. Zabinski holds a master’s degree in engineering management from Dartmouth College, and a doctorate with a focus in health analytics from the School of Public Health at the University of North Carolina, Chapel Hill. He is also a 2023 Healthcare Innovation 40 Under 40 winner.

Register here to watch on-demand!

Duration:
60 Minutes