Optimizing Your Field Team to Maximize Patient Access
Your field team plays a pivotal role in securing patient access. But, a persistent challenge for life sciences manufacturers is hard-to-enter formularies and rigorous utilization management (UM) practices that impede access and affordability.
Join us for this insights-packed webinar to learn:
- Why the traditional sales model should evolve to include a focus on improving coverage and supporting adoption of your preferred channel
- How to optimize your field team to unlock coverage through effective training, appropriate incentive alignment, and the right tools to promote behavior that improves outcomes for key stakeholders in the access journey - patients, manufacturers, and HCPs
- The criticality of a data-driven approach that equips field teams with real-time insights on the prescription access journey and monitors access outcomes performance across territories
- Real-world success stories from manufacturers that have successfully aligned their field teams to improve preferred channel adoption, patient access, and gross-to-net
To break through these barriers, your field team must command a mastery of what is occurring in the market, specific to the payer landscape and to your brand, in order to effectively communicate with their core audience - healthcare providers. In this webinar, you’ll learn how to develop a modern engagement strategy that mobilizes your field team to maximize patient access and overcome UM challenges, with seasoned leaders from Phil and Real Endpoints.