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Optimizing Your Field Team to Maximize Patient Access

Available on-demand
60 Minutes

Your field team plays a pivotal role in securing patient access. But, a persistent challenge for life sciences manufacturers is hard-to-enter formularies and rigorous utilization management (UM) practices that impede access and affordability.

Join us for this insights-packed webinar to learn: 

  • Why the traditional sales model should evolve to include a focus on improving coverage and supporting adoption of your preferred channel
  • How to optimize your field team to unlock coverage through effective training, appropriate incentive alignment, and the right tools to promote behavior that improves outcomes for key stakeholders in the access journey - patients, manufacturers, and HCPs
  • The criticality of a data-driven approach that equips field teams with real-time insights on the prescription access journey and monitors access outcomes performance across territories
  • Real-world success stories from manufacturers that have successfully aligned their field teams to improve preferred channel adoption, patient access, and gross-to-net 

To break through these barriers, your field team must command a mastery of what is occurring in the market, specific to the payer landscape and to your brand, in order to effectively communicate with their core audience - healthcare providers. In this webinar, you’ll learn how to develop a modern engagement strategy that mobilizes your field team to maximize patient access and overcome UM challenges, with seasoned leaders from Phil and Real Endpoints.



Catherine Wood Hill

Catherine Wood Hill is a seasoned marketing leader with over 15+ years of experience in customer-centric demand generation and lifecycle marketing. With a proven track record in leadership at high-growth organizations like Forter and Nutanix, Catherine is passionate about building and scaling high-performance marketing teams. In her current role as VP of Marketing at Phil, Catherine runs the marketing organization to help life sciences companies improve access and health outcomes for patients, in collaboration with providers and pharmacies. She also partners with manufacturers’ brand, access, and field teams to drive engagement and growth across the prescription lifecycle.


Julia Murphy

Julia joined Real Endpoints in August 2022 as VP Patient Services. She has deep healthcare experience across multiple domains, from pharmacy technician to operations and patient support services. For the past two decades, she has focused on improving patient access to medicines via support services, working at companies such as Parexel where she managed programs for specialty products moving from clinical trial to market, including extended access, bridge and free trial, and reimbursement support.

Register here to watch on-demand!

60 Minutes