Customer Science: The New Science Behind Meaningful HCP Engagements
A major transformation is underway in the pharmaceutical industry as HCPs shift to digital engagement and the rapid development of machine learning and AI deliver never-before-seen insights. Leading companies and innovative commercial leaders are embracing this impending change by reshaping their go-to-market strategies to help patients.
Join us for a discussion on the evolution of HCP engagement through the lens of Customer Science – a transformative discipline integrating data science, behavioral science, and AI. In this webinar, industry leaders will explore how Customer Science brings substantial benefits to commercial leaders, providing a deeper understanding of HCPs and their patient decisions for more effective engagement.
By attending, you will:
- Gain insights from experienced industry leaders on practical steps for driving innovation and making effective changes within pharma organizations.
- Learn lessons from past industry disruptions and hear real-world examples of top pharma companies using AI and digital innovations to enhance customer engagement.
- Understand how Customer Science transcends traditional methods and provides a concrete understanding of HCP preferences.
- Examine the pivotal role of AI in powering Customer Science, enabling near-real-time actionable insights about what’s important to HCPs and ultimately reducing time to therapy.
Speakers
