How Biopharma Leaders Are Leveling Up Sales Strategies For 2025

With over 25 years pharma experience, Brian oversees the portfolio of Amplity’s U.S. contract sales teams and other sales services. He is a strategic advisor to clients and is responsible for developing, building + executing Amplity’s full range of deployment strategies, including blended sales models, precision medicine experts, and market access + reimbursement teams. Brian is passionate about people — patients, providers, partners + the outstanding colleagues who deliver winning programs that ultimately serve the patients who rely on the therapies Amplity represents.

With nearly 20 years of experience in the life sciences + pharma industry, Scott leads ZS Associates’ global go-to-market strategy service line. He specializes in designing and implementing commercial models, integrating strategy, customer model design + field force effectiveness to optimize customer experience. Scott has worked globally across North America, South America, Europe, Asia + Australia, addressing omnichannel strategy, key account management + field operations. He is focused on shaping the future of pharma operating models, leveraging digital innovations to overcome industry challenges.

With over 20 years of experience in life sciences sales + operations, Kurt currently leads sales, marketing operations, field training + leadership development at Acadia. His career includes a long tenure at Pfizer, where he held progressively senior roles in general management, sales leadership, key account management + operations. Kurt has also contributed his expertise in leadership roles at Syneos and the Health Perspective Group, further solidifying his reputation as a dynamic leader in the pharmaceutical industry.