AI in Action Today: Pharma Field Success Stories and Best Practices

Jennifer is an accomplished pharmaceutical executive with extensive experience in sales, marketing, operations, and business development. She is a results-driven leader with a proven ability to optimize people and processes to achieve organizational excellence. Jennifer fosters a culture of integrity, transparency, collaboration, and reward, driving high-performing teams to success. She is highly skilled in developing and executing strategic initiatives that enhance customer-centric solutions and establish long-term partnerships. With a strong track record of navigating complex business landscapes, she consistently delivers growth and creates value in competitive markets.

With over 20 years in pharma, Frank is a respected commercial leader known for driving marketing strategy, commercial effectiveness, and sales impact in respiratory and specialty care. At GSK and ViiV Healthcare, he has led national brand strategies, shaped field force execution, and driven portfolio growth in competitive markets. A recognized voice in commercial excellence, he has been a beacon for change driving bold initiatives to improve effectiveness and sales results. Frank has led high-performing teams and influenced major commercial strategies across Canada through bold innovation, inspiring leadership, and an unwavering drive to succeed.

With over 25 years in Life Science, Pete is a respected leader, known for his market influence and expertise in Business Intelligence, Information Management, and Customer Science. Pete's thought leadership as an industry speaker has been quoted at numerous media outlets in analytics and cloud computing. Formerly a Partner/Managing Director at Deloitte Consulting, Vice President at Veeva Systems, and General Manager at IMS Health (IQVIA), Pete has impacted 100+ Life Science companies across 36 countries.

Nicole is a data-driven marketing leader with experience developing and executing omnichannel campaigns for HCPs and patients. Her background spans strategy, operational excellence, product marketing, and customer engagement, both within and beyond the pharmaceutical industry, giving her a dynamic perspective on the evolving healthcare landscape.