Planning the Modern Channel Media Mix: What's Now, What's Next

In an increasingly complex media landscape, reaching patients and healthcare providers with the right message, in all the right moments, is more critical than ever. This dynamic panel will explore how today’s marketing leaders are evolving their media strategies to drive impact. Together, they’ll discuss how their media mix is shifting, what channels are rising in importance for specific purposes, where future investment is heading, and the growing role Point of Care plays in their planning. Expect real-world insights, forward-looking predictions and practical takeaways on how to build a smarter, more effective media strategy that meets patients and providers where it matters most.