USANA Health Sciences Appoints New CMO, CPO

Additional executives take on greater leadership roles at top-performing company

SALT LAKE CITY, Aug. 1, 2012 /PRNewswire/ --  USANA Health Sciences, Inc. (NYSE: USNA) has announced the promotion of three key executives who have been crucial to the global nutritional company's ongoing success. Jim Brown, Douglas Braun and Dan Whitney will now serve as chief production officer (CPO), chief marketing officer (CMO) and vice president of ethics and market expansion, respectively.


"USANA has experienced consistent growth over the years," said Dave Wentz, USANA's chief executive officer. "Each of these executives has played a key role in developing the company's overall direction and ensuring our continued success in uncertain economic times."

With nearly 20 years of experience in operations management, Jim Brown has been with USANA for more than six years, implementing critical improvements to the company's manufacturing and quality control as its vice president of global operations. As CPO, Brown will continue to maintain USANA's outstanding manufacturing reputation and oversee a cornerstone of the company's business: the production of safe, high-quality nutritional products.

Former vice president of marketing, Doug Braun, will now serve as USANA's CMO overseeing the company's marketing, associate recognition, creative services and studio production departments. A veteran of the MLM industry, Braun has led the charge on several key marketing campaigns that have poised USANA for future growth.

As director of compliance for USANA, Dan Whitney was integral to USANA's recent successful entrance into Thailand, France and Belgium. As the company's new vice president of ethics and market expansion, Whitney will leverage his wealth of experience to bring USANA into a growing number of global markets.

Additionally, Kevin Guest, has been named president of the Americas and Europe and will be taking on additional responsibilities to secure greater strategic market share for USANA throughout Europe.

Chief Communications Officer Dan Macuga will now also be responsible for growing USANA in North America by absorbing the company's North American field development department, an element vital to USANA's success.

"We announced these promotions at our quarterly meeting yesterday and they were met with great excitement, along with news that sales are up, earnings have increased and our performance is strong in the North American, Europe and Asia-Pacific regions," said Doug Hekking, USANA's chief financial officer. "We look forward to the next 20 years as we continue to grow and expand."

For more information about USANA's products and company, visit

About USANA: Founded in 1992, USANA Health Sciences (NYSE: USNA) is a U.S.-based nutritional company that manufactures high-quality supplements, personal care, energy, and weight-management products in their FDA-registered facility in Salt Lake City, Utah. USANA's products, tested by NSF International and used by more than 600 professional athletes, are developed by the company's award-winning team of scientists and sold directly to Preferred Customers and Associates in 18 international markets . Named one of Outside magazine's "Best Places to Work" for four consecutive years, USANA has received more than 100 state, national and international accolades, including Utah Best of State, Stevie Awards, Australian Business Awards, NutriSearch Editor's Choice and others. Learn more about USANA ( and the USANA True Health Foundation (, stay current with the official USANA blog (, like us on the USANA Facebook page (, or follow USANA on Twitter (@USANAinc).

Media Contact: Ashley Collins
Executive Director of Marketing, PR, and Social Media
USANA Health Sciences, Inc.
(801) 954-7280

SOURCE USANA Health Sciences, Inc.