SPOTLIGHT: Spoof of Glaxo TV ad draws fire

Hilarious skit or tasteless joke? A foundation with financial ties to GlaxoSmithKline is calling for a boycott of Consumer Reports after a video series on the magazine's website spoofed Glaxo's TV ad for Requip, a remedy for restless leg syndrome. Report

Launch Readiness

Optimize cross-functional collaboration and engage with key stakeholders for the successful launch of a product

Join the Launch Readiness for Medical Affairs & Communications Teams Summit to learn best practices in taking a structured approach to enhance medical affairs activities surrounding a launch and increase knowledge and communication with thought leaders.