SPOTLIGHT: Congress wants more on Jarvik


A Congressional committee is seeking info from advertising firms about Dr. Robert Jarvik's appearance in TV commercials for Pfizer's Lipitor. The panel has been probing pharma marketing, and it's seized on Jarvik--who doesn't practice medicine--as a poster boy for what it calls "deceptive tactics." Report

Suggested Articles

Mobile has become universal, accessible, and multi-generational. It’s time for life science brands to revolutionize how they’re telling their story.

Former Retrophin CEO was hoping for a SCOTUS hail mary to escape his seven-year fraud sentences Turns out the court was interest in hearing his plea.

A new investigation shines light on how Purdue pushed back on negative coverage of opioids, placed opioid-friendly experts in think tanks and more.