Rite Aid Joins American Diabetes Association in Fight to Stop Diabetes®

Rite Aid to Offer Free Diabetes Guides, Diabetes Clinics, Incentives for Taking the Diabetes Risk Tests

More Than 4,700 Stores Will Raise Funds for Diabetes Research and Cure

CAMP HILL, Pa.--(BUSINESS WIRE)-- Rite Aid is teaming up with the American Diabetes Association to raise awareness and funds for its national Stop Diabetes campaign, offer incentives for patients to take Diabetes Risk Tests, distribute diabetes guides at every pharmacy counter, and host more than 1,200 free diabetes clinics during American Diabetes Month® in November.

Diabetes is a lifelong disease in which blood glucose, or sugar, levels are too high. It occurs for different reasons when the body can't make or appropriately use the hormone insulin. According to the Centers for Disease Control and Prevention (CDC), more than 1 in 10 American adults currently have diabetes, including nearly 1 in 4 Americans age 60 and above. People living with diabetes have to work hard every day to manage their disease, and even with their best efforts they may face diabetes complications that can damage their eyes, feet and kidneys, and even shorten their lives.

"There's a misconception that diabetes is life altering but not life threatening. Unfortunately, this isn't true. Diabetes doubles the risk of heart attack or stroke and kills more Americans each year than breast cancer and AIDS combined," said Robert Thompson, Rite Aid Executive Vice President of Pharmacy. "That's why it's so important for us to empower our patients and associates to help fight this devastating disease."

Rite Aid is helping the American Diabetes Association fight the myth that diabetes is solely a disease based on lifestyle by calling on Rite Aid associates to share their experiences on Rite Aid's Facebook and Twitter pages in November.

More than 4,700 Rite Aid stores now through Dec. 25 will offer free 20-page diabetes guides at the pharmacy counters. The guides summarize the disease's risk factors and empower readers with simple steps to lower the risk of developing type 2 diabetes. Guides, which are online year-round at www.riteaid.com/diabetes, also contain:

  • Suggestions to help keep children diabetes-free
  • Information on diabetes during pregnancy
  • Diabetes patient checklists for American Diabetes Association-recommended tests, vaccinations and medical exams
  • A model journal for diabetes patients to record glucose levels throughout the day
  • Guides to interpreting diabetes numbers including the different glucose scales A1C and eAG
  • A regular medication list that can be filled out and carried in a wallet
  • Background on body systems that can suffer from diabetes including the eyes and kidneys
  • Information on other conditions that people with diabetes need to watch, including cholesterol and blood pressure
  • Tips for traveling with diabetes, losing weight and energizing others to help Stop Diabetes

Several of the guide's tools and checklists also can be found online at http://www.riteaid.com/diabetes along with the American Diabetes Association’s blood glucose calculator, and a link to the Association’s MyFoodAdvisorTM application along with lifestyle tips from dLife, a leading online diabetes resource.

Rite Aid is promoting awareness and the American Diabetes Association’s online Diabetes Risk Test by offering members of its free wellness+ customer rewards program the opportunity to earn 10 points by taking the online risk assessment test. These points combine with those earned from eligible prescriptions and nonprescription purchases to provide free health screenings and everyday shopping discounts. Members of wellness+ who spend $30 on select diabetes products during the three-month campaign are rewarded with a +UP Reward printed on their receipts that is good for $5 off their next purchase.

In November 1,200 Rite Aid stores will host Diabetes Solutions Days offering free blood glucose, cholesterol, blood pressure screenings and Body Mass Index (BMI) readings. Visitors to these annual clinics also can try free samples of over-the-counter medications and other diabetes products, discuss diabetes management with a Rite Aid pharmacist, and get a potentially life-saving flu shot. (The CDC blames flu and pneumonia for the deaths of 10,000 to 30,000 diabetes patients every year.)

Also in November, Rite Aid pharmacists will take their message of awareness and prevention to churches and community events by offering free diabetes screenings in conjunction with the American Diabetes Association in select markets. (Diabetes affects different races and ethnicities differently and is almost twice as likely to occur in Black, Hispanic, American Indian and Alaska Native adults as compared to white adults, according to the CDC.)

As in past years, Rite Aid will raise money for the American Diabetes Association by selling diabetes pin-ups at store registers. The $1 paper icons contains more than $7 worth of money-saving coupons and can be signed and displayed on Rite Aid store walls to allow customers to publicly state their support of the Association's Stop Diabetes campaign. Rite Aid also is sponsoring diabetes walks and encouraging associates to form "diabetes teams" that will walk to raise further awareness and funds. To date, Rite Aid has contributed over $2.2 million directly to the Association to support its mission to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

Rite Aid's focus on diabetes management is part of its yearlong commitment to patient health and wellness. Each year Rite Aid offers free information, answers and guidance on health and wellness topics including weight management, heart health, allergy awareness, skin care and oral care.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with more than 4,700 stores in 31 states and the District of Columbia and fiscal 2010 annual revenues of $25.7 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at http://www.riteaid.com.



CONTACT:

Rite Aid
Eric Harkreader, 717-975-5713
[email protected]

KEYWORDS:   United States  North America  Pennsylvania

INDUSTRY KEYWORDS:   Health  Pharmaceutical  Philanthropy  Retail  Diabetes  Other Retail  Fund Raising  General Health

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