Reframing Pharmaceutical Industry Strategy for Emerging Markets

NEW YORK--(BUSINESS WIRE)-- Blue Spoon Consulting today published a strategic brief to guide the pharmaceutical industry’s approach to market development in Brazil, China and Russia. Available for download through the Blue Spoon Consulting website (, the brief frames a new strategic logic for drug companies to achieve growth and competitive advantage in these ‘blank slate’ markets.

Blue Spoon is a leading strategy design consultancy serving the global healthcare, pharmaceutical, and telecommunications industries. Blue Spoon is the only consultancy in the world with a methodology to design and manage industry ecosystems. Visit:


Blue Spoon Consulting
John Singer, 917-538-4239
[email protected]

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