Reframing Pharmaceutical Industry Strategy for Emerging Markets

NEW YORK--(BUSINESS WIRE)-- Blue Spoon Consulting today published a strategic brief to guide the pharmaceutical industry’s approach to market development in Brazil, China and Russia. Available for download through the Blue Spoon Consulting website (, the brief frames a new strategic logic for drug companies to achieve growth and competitive advantage in these ‘blank slate’ markets.

Blue Spoon is a leading strategy design consultancy serving the global healthcare, pharmaceutical, and telecommunications industries. Blue Spoon is the only consultancy in the world with a methodology to design and manage industry ecosystems. Visit:


Blue Spoon Consulting
John Singer, 917-538-4239
[email protected]

KEYWORDS:   United States  North America  Minnesota  New York

INDUSTRY KEYWORDS:   Technology  Telecommunications  Health  Pharmaceutical  Professional Services  Consulting


Launch Readiness

Optimize cross-functional collaboration and engage with key stakeholders for the successful launch of a product

Join the Launch Readiness for Medical Affairs & Communications Teams Summit to learn best practices in taking a structured approach to enhance medical affairs activities surrounding a launch and increase knowledge and communication with thought leaders.