Pfizer's 2007 Lipitor Ad

Pfizer's Lipitor commercial, which featured Dr. Robert Jarvik. Both Pfizer and Jarvik drew fire from critics who questioned Dr. Jarvik's endorsement of a medication they argued he is neither licensed to prescribe or qualified to evaluate.

Related Articles and Video:
Pfizer's 2008 Lipitor Ad Pfizer's Lipitor ad returns, sans celebrity
Pfizer yanks Lipitor ads starring Jarvik
Lipitor doc doesn't practice rowing, either
Drug ads challenge reputation of inventor

Suggested Articles

With a brand new approval for Adakveo under its belt, Novartis Sunday flaunted an analysis showing the drug could cut patient hospitalizations by 40%.

BeiGene only just won its first Brukinsa nod in MCL. But it’s already pushing to join the CLL field, and Sunday it rolled out more data.

How long can one infusion of CAR-T drug Yescarta continue helping patients with refractory large B-cell lymphoma? Pretty long, Gilead showed Saturday.