Pain drug maker Teva uses humor in latest addiction-awareness effort

Eschewing the usual grim approach to anti-opioid abuse ads, Teva ($TEVA) is going for absurd humor in its new awareness effort. The Israel-based company--which sells two fentanyl-based painkillers, Actiq and Fentora--rolled out a three-part video series as part of its Pain Matters campaign. More from FiercePharmaMarketing

Suggested Articles

Novartis said it plans to use the complete response rate data for a U.S. filing in follicular lymphoma in 2021.

Sen. Elizabeth Warren asked the SEC to probe Kodak trades made before the Trump administration unveiled their drug supply deal—and $765M in funding.

Amarin's wild 2020 ride continues with plans to launch its cardiovascular med Vascepa in Europe without a bigger marketing partner.