Pain drug maker Teva uses humor in latest addiction-awareness effort

Eschewing the usual grim approach to anti-opioid abuse ads, Teva ($TEVA) is going for absurd humor in its new awareness effort. The Israel-based company--which sells two fentanyl-based painkillers, Actiq and Fentora--rolled out a three-part video series as part of its Pain Matters campaign. More from FiercePharmaMarketing

Suggested Articles

Ebola has claimed thousands of lives in recent outbreaks, but now the world has a licensed vaccine option in Merck's Ervebo.

Drugmakers have voluntarily recalled their generic Zantac from the U.S. market after the FDA raised concerns, but it has not been without a cost.

The role of distributors like AmerisourceBergen, is to ensure patients can get access to therapies, no matter where they present.