Pain drug maker Teva uses humor in latest addiction-awareness effort

Eschewing the usual grim approach to anti-opioid abuse ads, Teva ($TEVA) is going for absurd humor in its new awareness effort. The Israel-based company--which sells two fentanyl-based painkillers, Actiq and Fentora--rolled out a three-part video series as part of its Pain Matters campaign. More from FiercePharmaMarketing

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