What's a pharma CEO with high cholesterol to do? Take his company's statin, of course. But Novartis chief Daniel Vasella (photo) eschews Lescol in favor of... Pfizer's Lipitor. Vasella tried Lescol. Twice. But side effects pushed him off the drug and onto Lipitor.
As the Wall Street Journal's Health Blog notes, Vasella's experience is just one of the many times Lescol has lost out. Viewed as less potent than other statins, Lescol totes up global sales of less than $1 billion, compared with $10 billion for Lipitor. And both now are losing out to Zocor imitators.
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