Mr. Mucus helps Reckitt dominate cough-and-cold space

What's the key to landing your brand on the leaderboard of cough-and-cold meds? Mr. Mucus, apparently. The Reckitt Benckiser spokes-character has propelled Mucinex to three of the top four slots on a new list of preferred OTC products, according to online data-analysis company Treato. More from FiercePharmaMarketing