Just the facts, pharma, say docs and patients

Consumers and doctors crave facts in ads for prescription drugs, and distrust of the pharmaceutical industry has made them skeptical of emotional appeals, according to a new global study from DDB. Report

Launch Readiness

Optimize cross-functional collaboration and engage with key stakeholders for the successful launch of a product

Join the Launch Readiness for Medical Affairs & Communications Teams Summit to learn best practices in taking a structured approach to enhance medical affairs activities surrounding a launch and increase knowledge and communication with thought leaders.