Integrated Recruitment Effort Exceeds Enrollment Goals in Rheumatology Study
RALEIGH, N.C.--(BUSINESS WIRE)-- ICTS, the patient recruitment and clinical trial services company, has successfully completed the fifth in a series of rheumatology study recruitment efforts for the same sponsor. Using an integrated approach that centered around a study website, social media (both Facebook and Twitter), geographically initiated keyword search advertising, and also included site enrollment toolkits, the program exceeded the enrollment timelines established by the sponsor. “The unique protocol criteria, combined with the number of investigator sites and the study team’s objectives required a recruitment initiative that allowed the sites to handle all the referrals,” stated Gregg Sweet, ICTS’ VP of Strategy and Development. The integration of several key functions in the recruitment program created a viral Internet marketing effect and shortened the projected enrollment timeline while simultaneously keeping costs to a minimum through the use of performance-based media.
“Our experience with Internet marketing and our familiarity with the indication allowed us to create a recruitment plan that worked,” says Mr. Sweet. “With the extremely difficult criteria for enrollment, it made more sense to direct the bulk of the screening to the sites while still maintaining a modest level of pre-screening via the study website.” The use of the study website as the portal for all patient activity served to streamline the referral process from Facebook, Twitter as well as maximize the use of the personalized site materials. Search engine optimization and geographically identified searches added another component to delivering highly qualified potential participants to the study website and to the social media portals. In fact, ICTS’ online recruitment strategy outperformed a separate, traditional media plan by 97%.
The net effect of the ICTS effort was that enrollment concluded several months ahead of schedule at a per-patient cost that was far below sponsor goals and expectations.
ICTS (Integrated Clinical Trial Services, LLC) is a full-service strategic clinical trials support company specializing in the creation and management of patient recruitment programs. ICTS goes beyond the “typical” recruitment model by developing effective enrollment and communication plans throughout the entire clinical trials process. They are experts in areas such as Informed Consent Messaging Standardization and GCP Presentation Standardization.
A successful trial depends on the quality of the underlying recruitment plan and ICTS is dedicated to constructing the right solution based upon each client’s protocol and needs. For more information please call (919) 388-3964 or visit the website at www.icts.us.
KEYWORDS: United States North America North Carolina
INDUSTRY KEYWORDS: Technology Internet Practice Management Health Clinical Trials Other Health Social Media Communications Managed Care