Delta Point Welcomes Former Takeda Pharmaceuticals Senior Executive Hart

Hart's significant pharmaceutical sales and marketing experience to strengthen Delta Point's focus as top tier consulting firm
MALVERN, Pa., Jan. 8, 2014 /PRNewswire/ -- Dean Hart, former Senior Vice President Sales at Takeda Pharmaceuticals North America (TPNA), has joined Delta Point as Senior Vice President. "Dean has had quite an impressive career in pharmaceuticals and in the life science industry start-up organizations," explains Jerry Acuff, founder and CEO of Delta Point. "It's clear to me that Dean shares our passion to be viewed by our customers as truly insightful, indispensable, and essential. His intimate knowledge of pharmaceuticals and his wisdom about sales force effectiveness are what we need to continue our success as a top tier consulting firm that focuses on the brand team and compelling sales messaging."
Hart's decision to join Delta Point was based on the consulting firm's reputation in the life science industry for effectively creating and /or changing brand sales messaging to increase sales results. During their 12 year history, Delta Point has worked on sales messaging for over 90 BioPharma brands including 8 of the top 12.
While at Takeda Pharmaceuticals, Hart was responsible for a 2,500 member U.S. sales force including sales force structure, incentive compensation, sales training, and sales operations. During his tenure at Takeda, Hart was instrumental in leading the sales growth from a baseline of $400 million to over $3.5 billion in five years.
Prior to Takeda, Hart served as the National Sales Director of Eisai, Inc., where he was responsible for building and launching all facets of the company's sales force and supportive functions including sales training and sales operations in preparation for the organization's U.S. launch of their flagship product, Aricept® (for Alzheimer's), which went on to become a $3.0 billion blockbuster.
Hart began his career at Bristol-Myers Squibb where he undertook several positions of increasing responsibility within field sales, sales leadership, and marketing including Senior Brand Director for BuSpar® (for Generalized Anxiety Disorder) where he led the strategic direction and supportive tactics for Sales, Patient, and Health Care Professional-focused strategic objectives.
Hart earned a B.S. degree in Business Management from Indiana University and a Masters of Business Administration degree from the Kellogg School of Management at Northwestern University.
About Delta Point, Inc.
At Delta Point we like to say we make a point about sales excellence. We work with brands to maximize the impact of the sales interaction between the sales specialist and the customer to change behavior and deliver breakthrough results.
Delta Point focuses on identifying and diagnosing those small changes that can make a big difference in driving brand sales. We are most effective in helping organizations that are launching a new product and can't afford to fail; facing new, heavy, or generic competition; challenged with a complex message; or tracking sales results that are not what they should be.
Even with the right strategy and messages, much of the brand's success is riding on how the sales specialist performs when in front of the customer and that's why we focus on the sales organization--the first line sales manager and the sales specialist. We pride ourselves on becoming true partners with the entire commercial organization--Marketing, Sales, Leadership, and Training--to develop strategies and tactics to drive sales results.
Jerry Acuff, CEO
Delta Point, Inc.
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