Consumer group spoofs drug ads

Lately, it's become tres chic to lampoon drug ads. Just get on YouTube and you'll see. Today's WSJ Health Blog covers the latest installment, and this time it's part of a campaign by Consumers International.

The fake ad promotes "Strivor" for Motivational Deficiency Disorder. It shows female couch potato who, after taking the spoof med, gets busy at work and then comes home to clean her oven. (She can bring home the bacon and fry it up in a pan, we guess). The "commercial" on YouTube sends viewers to a Consumers International website that critiques industry marketing practices. The group thinks drug marketing should be regulated more strictly. Obviously.

We'd like to know what's next. Pharma's own spoof of the spoofs? Stay tuned.

- see the video
- read the item at the WSJ Health Blog
- check out the fake ad at the Consumers International website

Suggested Articles

Mobile has become universal, accessible, and multi-generational. It’s time for life science brands to revolutionize how they’re telling their story.

Former Retrophin CEO was hoping for a SCOTUS hail mary to escape his seven-year fraud sentences Turns out the court was interest in hearing his plea.

A new investigation shines light on how Purdue pushed back on negative coverage of opioids, placed opioid-friendly experts in think tanks and more.