Consumer group spoofs drug ads

Lately, it's become tres chic to lampoon drug ads. Just get on YouTube and you'll see. Today's WSJ Health Blog covers the latest installment, and this time it's part of a campaign by Consumers International.

The fake ad promotes "Strivor" for Motivational Deficiency Disorder. It shows female couch potato who, after taking the spoof med, gets busy at work and then comes home to clean her oven. (She can bring home the bacon and fry it up in a pan, we guess). The "commercial" on YouTube sends viewers to a Consumers International website that critiques industry marketing practices. The group thinks drug marketing should be regulated more strictly. Obviously.

We'd like to know what's next. Pharma's own spoof of the spoofs? Stay tuned.

- see the video
- read the item at the WSJ Health Blog
- check out the fake ad at the Consumers International website

Suggested Articles

Hengrui's Sun Piaoyang is stepping down as chairman, but he'll retain control of the pharma major he's headed for 30 years—and made a fortune…

Astellas tapped Adaptimmune to develop T-cell therapies. Ireland hit Takeda with an unexpected Shire tax bill. PD-1 med Tyvyt hit its goal in NSCLC.

AbbVie and Allergan's merger may create the fourth-largest drugmaker in the world, but it could also create opportunities for other drugmakers.