Backlash warned as feds slash drug bill

Medicare took a look at what they say hospitals have been paying for the new biologics that treat non-Hodkin's lymphoma and decided to slash what it will pay for Bexxar and Zevalin to $16,000 per treatment. That may sound like a lot, but it's only slightly more than half of the companies' sticker price. And it's far off the $50,000 mark of many new cancer drugs. GlaxoSmithKline and Biogen Idec, which market the drugs, say that Medicare has its numbers all wrong. They also warn that a host of hospitals are likely to stop offering the treatments rather than run the risk of taking a steep loss on each patient.

- check out the article from The New York Times

Launch Readiness

Optimize cross-functional collaboration and engage with key stakeholders for the successful launch of a product

Join the Launch Readiness for Medical Affairs & Communications Teams Summit to learn best practices in taking a structured approach to enhance medical affairs activities surrounding a launch and increase knowledge and communication with thought leaders.