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Research

The Action Gap: Why Healthcare Engagement is Failing the Next-Step Moment

Sponsored by: Fullspan Health

98% of health consumers come looking to act. Only 41% leave close to their goal. This report reveals why the action gap is healthcare marketing's defining challenge—and how the combination of trust, context, and utility closes it.

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Whitepaper

Real‑world patterns of Alzheimer’s disease biomarker testing: Insights from a large‑scale clinical dataset

Sponsored by: Labcorp

Using data from 234,450 patients, this analysis reveals how Alzheimer’s biomarkers are ordered, sequenced, and repeated in real‑world care, highlighting variability beyond clinical trials and the value of large‑scale RWD. Learn how these insights can inform research and diagnostics.

Whitepaper

Simulated Advisory Boards for Biopharma Team

Sponsored by: TwoLabs

Biopharma teams often make critical decisions without timely expert input. Simulated Advisory Boards deliver expert-informed insights in days, helping teams test assumptions, explore stakeholder perspectives, and identify risks early. Make smarter decisions, faster. Download the white paper.

Whitepaper

De-Risk Your Program

Sponsored by: Kiel Laboratories

In this white paper, Kiel Laboratories outlines how strategic external partnerships can help sponsors strengthen decision making, access specialized support, and move programs forward with greater clarity and control. The guide is designed for sponsors looking to de-risk development, avoid costly missteps, and build the right support model for every stage of the program.

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Whitepaper

Chemistry Under the Hood Building a chemical characterization strategy for smart cardiac implants that holds up to FDA scrutiny

Sponsored by: Jordi Labs and RQM+

Smart cardiac implants face heightened FDA scrutiny due to their chemical complexity. This white paper explains how early, advanced testing can reduce delays, costs, and regulatory risk while supporting smoother PMA review. Download the white paper to learn more.