> Vertex Pharmaceuticals ($VRTX) disappointed investors with data from a cystic fibrosis combo trial in which its experimental drug VX-661 plus Kalydeco didn't improve pulmonary function as much as expected. Report
> The National Institute for Health and Care Excellence stiff-armed Celgene's ($CELG) multiple myeloma treatment Imnovid (pomalidomide), saying the third-line treatment was too costly for routine use. Report
> Johnson & Johnson ($JNJ) is rolling out a marketing campaign for Velcade in the U.K., where the drug recently won approval for a new indication in mantle cell lymphoma. Report
> Everyday Health bought the rare-disease advertising agency Cambridge BioMarketing in a deal worth about $38 million, aiming to capitalize on marketing opportunities in diseases with small patient populations. Report
> England's National Health Service is launching a directory of mental health apps it endorses for patients. Report
And Finally... An upscale lifestyle magazine just for doctors? Yep. Report