THE TIMELINE PROJECT™ HELPS MILLENNIAL WOMEN ILLUSTRATE PATH TO ACHIEVING THEIR LIFE GOALS
Bayer launches online community, tool to arm women with resources about higher education, career paths, and opportunities for personal growth and family planning options
WHIPPANY, N.J. – July 21, 2014 / PR Newswire / — Bayer HealthCare today announced the launch of The Timeline Project™ - an engaging online community and tool intended to ignite a conversation among Millennial women, defined as women between the ages of 18 and 29, to think about their life goals. Many of these life goals could be molded by how and when a woman's family unfolds.
"The point behind The Timeline Project™ is a simple but really important idea: all young women, no matter who they are or where they're from, should be empowered to visualize their dreams and make them a reality," said Franchesca Ramsey, a New York-based actress, comedienne, internet personality and Project spokesperson.
The Timeline Project™ provides an interactive tool for young women to identify their goals and develop a personalized Timeline to help achieve them. Through the delivery of custom content, women who create Timelines will also receive relevant articles to help them actualize those goals, from education and career, to personal exploration and family planning, including information about the range of available birth control options to discuss with their doctor. These articles are aimed at providing women with the necessary information to help them make personal choices that allow them to follow their own unique path.
"I'm a lifelong supporter of women and am passionate about how we, as women, approach our futures. I support The Timeline Project™ because it provides women of all ages, but especially young women, with an innovative way to think about and determine the right timing for personal choices that may include giving back to their communities, pursuing their career goals, or planning a family," said Sloane Davidson, an entrepreneur, philanthropist, women's health advocate and Project spokesperson.
How to Participate in The Timeline Project™
To participate in the Project, young women can visit www.thetimelineproject.com to develop an individualized Timeline that defines and charts their goals. Participants start their own Timeline by first selecting from a number of life categories such as "Work and Education," "Civic Engagement," "Health," and "Family and Relationships" which correspond to life goals that may include "Going to College," "Becoming a Volunteer," "Climbing a Mountain" or "Getting Married." The next step is to set an age for achieving each goal. Participants are then offered a variety of resources and ideas to help them fuel their goals and stay on track.
Built within this highly interactive tool is also a social networking community, designed to reach Millennial women where they are most active and likely to engage. Participants can also visit The Timeline Project™ Channel on YouTube to access videos and information about the community. Participants can post their aspirations on Facebook, so that their visions can be shared with their friends. The social networking community fosters sharing, support and encouragement among participants and the project website is designed with multiple share features so that participants can gain ideas and inspiration from the goals of others.
About Bayer HealthCare Pharmaceuticals Inc.
Bayer HealthCare Pharmaceuticals Inc. is the U.S.-based pharmaceuticals business of Bayer HealthCare LLC, a subsidiary of Bayer AG. Bayer HealthCare is one of the world's leading, innovative companies in the healthcare and medical products industry, and combines the activities of the Animal Health, Consumer Care, Medical Care, and Pharmaceuticals divisions. As a specialty pharmaceutical company, Bayer HealthCare provides products for General Medicine, Hematology, Neurology, Oncology and Women's Healthcare. The company's aim is to discover and manufacture products that will improve human health worldwide by diagnosing, preventing and treating diseases.
Intended for U.S. media only
Marcy Funk, Communications, Bayer HealthCare
E-Mail: [email protected]
This release may contain forward looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
Bayer is a registered trademark and The Timeline Project™ is a trademark of Bayer.
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