Pfizer takes stop-smoking YouTube films to U.K.; Pharma's promo videos score view time;

> Chantix maker Pfizer ($PFE) is rolling out YouTube smoking cessation films in the U.K., with 6 vloggers contributing films. Report

> Pharma's online videos are attracting viewers, with the industry's promo videos coming in second for viewing time among a range of businesses. Report

> Medical schools and teaching hospitals spent $23 million from 2011 to 2012 to set up for new rules requiring disclosure of financial interests, a study found. Report

> Design your own superhero cape? Pfizer Malaysia is asking kids to do just that as part of a pneumococcal disease awareness push. Report

And Finally... Amid increased demand for rapid at-home tests, LabCorp ($LH) is planning to offer its products directly to consumers online without a doctor's order. Report