Novo Nordisk Partners with Award-Winning YouTube Star Michael Stevens on New Online Videos for Diabetes Education

Novo Nordisk Partners with Award-Winning YouTube Star Michael Stevens on New Online Videos for Diabetes Education

Company launches The Diabetes Download, a new YouTube channel brought to you by Cornerstones4Care®, to help people living with diabetes incorporate better disease management into their lives.

PLAINSBORO, N.J., Oct. 22, 2014 /PRNewswire/ -- Novo Nordisk, a world leader in diabetes care, announced a new partnership with online sensation Michael Stevens, host and creator of the popular YouTube channel Vsauce, to launch a new 6-part video series, "Breaking Down Diabetes." Stevens, well known for his entertaining approach to explaining the science behind seemingly ordinary, everyday phenomena, will apply this approach to explain the science behind diabetes.

The "Breaking Down Diabetes" 6-part video series captures Stevens' engaging and energetic personality to break down this complex disease; topics include:

What Is Diabetes?
Signs and Symptoms of Diabetes
Diabetes by the Numbers
Blood Sugar and the Body
Diabetes Medicines
Diabetes Management
"I love exploring complex topics and explaining what seems to be inexplicable," said Stevens. "After learning that the science behind diabetes is so difficult to understand, I wanted to help 'break it down' for people. I hope that these videos will resonate with those living with diabetes and motivate them to take action."

The "Breaking Down Diabetes" video series is hosted on a new YouTube channel called The Diabetes Download, brought to you by Cornerstones4Care®. In addition to the "Breaking Down Diabetes" series, The Diabetes Download channel hosts another 13 educational video segments as a part of the lifestyle series titled "Living with Diabetes." These videos and diabetes care resources for patients and caregivers discuss topics such as healthy cooking, dining out, festive eating, food shopping, physical activity, and emotional well-being. Most of these videos are available in English and Spanish.

"We're very excited to work with Michael and other experts to bring diabetes education to a platform where so many consumers are seeking information," said Christine Sakdalan, vice president, Patient Centric Strategy and Solutions, Novo Nordisk. "Through The Diabetes Download, we're breaking down the misconceptions of diabetes to empower more people to take control of their health and better manage their condition."

According to Centers for Disease Control and Prevention statistics, of the more than 29 million people who have diabetes in the United States, only 21 million are actually diagnosed.[1] This means that nearly one-third of Americans with diabetes don't know they have it,[1] underscoring the importance of educating the public on this disease.

For more information, visit The Diabetes Download on YouTube at www.youtube.com/TheDiabetesDownload.

About Novo Nordisk Headquartered in Denmark, Novo Nordisk is a global health care company with more than 90 years of innovation and leadership in diabetes care. The company also has leading positions within hemophilia care, growth hormone therapy, and hormone replacement therapy. Novo Nordisk employs approximately 40,000 employees in 75 countries and markets its products in more than 180 countries. For more information, visit novonordisk-us.com or follow our news in the United States on Twitter: @NovoNordiskUS.

About Cornerstones4Care®Cornerstones4Care® is an online patient support program developed by Novo Nordisk to help people manage their diabetes. Available in English and Spanish, Cornerstones4Care® serves as a one-stop source for information about diabetes, diabetes management, and Novo Nordisk treatment options and delivery device systems. For more information, visit www.cornerstones4care.com.

Cornerstones4Care® is a registered trademark of Novo Nordisk A/S.

© 2014 Novo Nordisk     All rights reserved.     0914-00023277-1     October 2014

[1] Centers for Disease Control and Prevention. National Diabetes Statistics Report: Estimates of Diabetes and Its Burden in the United States, 2014. Atlanta, GA: US Department of Health and Human Services; 2014.

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SOURCE Novo Nordisk

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