ICYHOT™ AND NBA CHAMPION SHAQUILLE O'NEAL TEAM UP TO RELIEVE CHRONIC BACK PAIN WITH ICYHOT SMARTRELIEF™

IcyHot SmartRelief System Provides Physical Therapist-Trusted TENS Technology for Persistent, Chronic Back Pain Relief That Starts at the Touch of a Button

CHATTANOOGA, Tenn., Nov. 18, 2014 /PRNewswire/ -- You do not have to be an NBA champion like Shaquille O'Neal to know how disruptive back pain is - if greeting the day with a stiff, aching back is all too familiar, you are in good company. Today, the makers of IcyHotTM, America's trusted No. 1 topical pain reliever, announce that IcyHot SmartReliefTM, a drug-free, over-the-counter pain management system, is now available all across the United States in grocery stores, drugstores, and at mass outlets like Walmart and Target. Now, with SmartRelief, consumers can rebound from their back pain while continuing the activities they enjoy.

SmartRelief, a revolutionary extension of trusted brand IcyHot, delivers portable, powerful pain relief for persistent, chronic aching back muscles - even arthritis - through a small, wireless battery-powered device. The device uses Transcutanous Electrical Nerve Stimulation (TENS) technology. TENS is a clinically proven method routinely used for decades by doctors and physical therapists, to block the body's pain signals by sending gentle electrical pulses along the nerve to intercept pain signals before they reach the brain. It also stimulates endorphins, the body's natural pain reliever.
 
Back pain affects eight out of 10 people at some point in their lives[1] and Shaquille O'Neal is no exception. "I've spent countless hours in doctor's offices over the years as a result of my chronic back pain," said former NBA Champion and IcyHot spokesperson Shaquille O'Neal. "IcyHot SmartRelief is groundbreaking - it's wire free, lightweight and smaller than a credit card so I can wear it all day long. The relief it gives me is long lasting and, since I don't need a prescription, I don't miss a beat in my busy life off the court."
 
Product Details
IcyHot SmartRelief is painless, easy to use and remove, and does not require assembly. The device snaps onto an adhesive pad that is placed over the painful area on the back. With the push of a button, SmartRelief activates two small electrodes that deliver TENS therapy; users may experience a mild tingling sensation as it works. There are 63 intensity levels for customized pain relief and the device shuts off automatically after 30 minutes, though it is safe to use all day.
 
"SmartRelief gives back pain sufferers safe, effective and affordable relief without the hassle and expense of a doctor visit," said Lucas Mininger, IcyHot Marketing Director at Chattem, Inc. "Millions of Americans are dealing with chronic back pain on a daily basis and we are excited that SmartRelief is now available to help bring them relief and keep them active."
 
Visit www.IcyHot.com or www.smartrelief.com for more information.
 
About Chattem
Chattem, Inc. is the U.S. consumer healthcare division of Sanofi. Founded in 1879 as the Chattanooga Medicine Company, Chattem is now one of the leading manufacturers and marketers of branded consumer healthcare products in the United States. With more than 30 well-known brands, including ACT® Fluoride Mouth Rinse, Allegra®, Cortizone-10®, Gold Bond®, IcyHot®, Nasacort® Allergy 24HR and Rolaids®, Chattem's products are medicine cabinet staples in millions of homes. For more information, please visit www.chattem.com
 
[1] NIH: National Institute of Arthritis and Musculoskeletal and Skin Disease. Accessed on September 10, 2014 at: http://www.nlm.nih.gov/medlineplus/backpain.html
 
 
 
Contact:
Corporate Media Relations 
Carrie Brown
Tel: 908-981-6486

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