Healthcare agency Havas Health & You has teamed up with life sciences consultancy Trinity Life Sciences to create a full-service marketing agency for the life sciences industry.
As a result of the new pact, HH&Y will take a minority investment in Trinity, though neither company provided financial details of the deal.
“The rapid and dynamic pace of the life sciences industry requires we take a more comprehensive view to move smarter and faster,” said Donna Murphy, global CEO, Havas Creative Group and HH&Y, in a press release.
“The combination of Trinity and Havas Health & You provides truly best in class expertise and capabilities through all stages of the pre-commercial and commercial lifecycle. Modern technologies are helping to fuel incredible innovations in health, and this brings new challenges—this partnership enables us to best meet the industry’s needs.”
Trinity and HH&Y combine their unified mission to bring what they see as “sophisticated data,” insights and analytics to their clients’ branding and communications. The partnership will focus on applying experience and technology to advanced omnichannel marketing.
The life sciences partnership comes on the heels of Trinity’s acquisition of data science and analytics provider D Cube Analytics last year. In addition, the organization recently partnered with Bain & Co.
“The partnership is a strategic move for both Trinity and Havas and will help to revolutionize how brands are built for life sciences companies,” added Matt Jennings, operating partner of Kohlberg & Company and chairman of Trinity Life Sciences, in the release.
“Clients will see offerings that address new product planning projects with earlier stage strategic brand communications, as well as marketing campaigns that are driven more directly by objective insights and analytics.”