FiercePharma investigates the who, why and how of pharma marketing at Lions Health

Cannes France
Pharma marketing and advertising luminaries descend on Cannes this weekend for the Lions Health conference and festival.

The Cannes Lions Health festival got started in 2014, the year before we launched FiercePharmaMarketing, and we've picked up interviews, awards announcements and news reports from afar as the marketing and advertising confab grew. This year, we're dispatching a (small) team to check out people in the know—and the how and why of their campaigns—as the event unfolds live.

It's part of our continuously expanding view and voice in the marketing and advertising side of the pharma industry. Luckily, readers have proven increasingly interested in the marketing gambles—sometimes wild and wacky, but also smart and strategic—that make covering the industry so much fun.

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And the Lions Health gathering is where many of those gambles move into a spotlight, with juried awards recognizing the best of them, and conference panels that highlight the how and why.

Follow along with us online and on Twitter as we tackle the news, awards and on-site talks and presentations. Profiles, analysis, daily need-to-know columns, and post-festival case studies and takeaways are all to come.

We'll search for emerging trends, ideas that pop and people who make headlines as we go behind-the-scenes to find out what makes the world's biggest creative show tick. Tweet at us @FiercePharma with questions or requests, or get in touch with us personally via email—Tracy Staton and Beth Snyder Bulik—or Twitter at @TracyStaton and @BethSBulik.

This year's Cannes Lions Health coverage is brought to you by Klick Health. All editorial content is written and produced independently of our sponsor.