Pharma and healthcare marketers from around the world will descend on the South of France this weekend for the third annual Cannes Lions Health creative awards…

Almirall's dermatology focus will get a boost with a new skin disease awareness campaign. The Barcelona-based pharma’s digital work called the “Shared…

Data makes the modern marketing world go round. But what does that mean for ad agencies that specialize in creative executions and big ideas? Bluntly put, the…

And the spend goes on. The latest pharma ad news is from Morgan Stanley, which notes that drugmakers are leading the way in a national TV spending upswing,…

Ready, set, bike. Amgen has recruited Hall of Fame quarterback Joe Montana for its new heart disease awareness campaign built around cycling.

ViiV Healthcare wanted to nudge patients to start HIV drug treatment soon after diagnosis. So it recruited experienced patients for “Couch Talk," an…

Group-level marketing matters--and pharma's pretty good at it. The annual Bowen Craggs & Co. index looks at 200 of the world’s biggest companies to…

Rare disease marketing and digital go hand-in-hand, what with orphan drugs' small target audiences--and typically smaller marketing budgets. But as rare-…