What did Lions Health festivalgoers take home? Concrete ideas—such as the winning campaigns—but also that nebulous feeling we call “inspiration.”

No one travels to an industry gathering without expectations, but at the Cannes Lions Health Festival, attendees set some pretty lofty goals.

The Lions Health festival is one conversation after another, with many more of them on social media. Subjects? GSK, PhRMA, Pfizer and Astro Mike.

And the Cannes Lions Health pharma Grand Prix award goes to … no one. For the second time in four years, the jury declined to hand out a top prize.

At the Cannes Lions Health festival this weekend, pharma's marketing gambles move into the spotlight.

Pharma finally has a seat at the table with other industries in digital marketing. The Facebook table, that is.

Soap operas often include medical mysteries and miracles, but some doctors are concerned about Incyte's connection to General Hospital's latest drama.

Imagine if drugmakers could offer patient support directly, at the very moment they felt overwhelmed or considered abandoning treatment. Medisafe is working…

Digital and Social Media