What did Lions Health festivalgoers take home? Concrete ideas—such as the winning campaigns—but also that nebulous feeling we call “inspiration.”

No one travels to an industry gathering without expectations, but at the Cannes Lions Health Festival, attendees set some pretty lofty goals.

As Lions Health wound down, the message was that ads aren’t enough. Agencies have to work with pharma to improve patient care.

The Lions Health festival is one conversation after another, with many more of them on social media. Subjects? GSK, PhRMA, Pfizer and Astro Mike.

Don’t look for the most visible pharma campaigns on the 2017 Cannes Lions Health short list. The recognition went to print and digital rather than TV.

At the Cannes Lions Health festival this weekend, pharma's marketing gambles move into the spotlight.

Pharma finally has a seat at the table with other industries in digital marketing. The Facebook table, that is.

Soap operas often include medical mysteries and miracles, but some doctors are concerned about Incyte's connection to General Hospital's latest drama.

Imagine if drugmakers could offer patient support directly, at the very moment they felt overwhelmed or considered abandoning treatment. Medisafe is working…