Want to find and target specific types of doctors, individually? Ogilvy CommonHealth Worldwide just launched a proprietary marketing cloud platform with 5.5…

There's a new leukemia drug in town, and to hear analysts tell it, Venclexta is destined to hit the blockbuster target. Developers AbbVie and Roche say…

Pharma can no longer treat patient services as an add-on. They're a must-have, a new Accenture report says, and drugmakers are putting their money into…

Vice President Joe Biden's cancer moonshot initiative has been celebrated for its exuberance and chided for its too-small budget. But InTouch Solutions…

Remember Allergan's hashtag-heavy, emoji-laden female empowerment campaign, #ActuallySheCan? It hasn't faded out since purple-haired spokes-character…

It's a tie. Pharma advertisers spent $5.4 billion in 2015, tying the previous industry record set in 2006, according to new data from Kantar Media. That…

A Novartis whistleblower lawsuit has "exploded," the drugmaker says. That's because the U.S. Attorney's Office in Manhattan has asked for…

Continuing to move on its promise of shifting focus from "disease care to healthcare" Johnson & Johnson's pharma unit Janssen is beefing up…