Allergan adds actresses, Olympian, supermodel to #ActuallySheCan female empowerment push

What do actresses Chloë Grace Moretz and Gabourey Sidibe, gold-medal-winning gymnast Gabby Douglas, supermodel Iman and TV host Amanda de Cadenet have in common? They’re the newest faces of #ActuallySheCan, Allergan’s female empowerment campaign.

To launch the campaign's new mentorship effort, the Dublin drugmaker has rolled out portraits of each of the celebrities, alongside women who influenced them, or whom they influenced themselves

The portraits, from photographers Inez van Lamsweerde and Vinoodh Matadin, show Cadenet with her daughter, Moretz with her mother, Sidibe with her producer, Iman with her fashion icon and Douglas with her sister to “poetically capture the power of female mentorship.”


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To drive home the power of mentorship, the campaign is also releasing a series of video interviews with the women. Allergan figures the "intimate and candid conversations about personal challenges and perseverance" will offer advice and inspiration to young women "as they embark on their careers and find their unique paths to achieve their personal goals."

And #ActuallySheCan Mentorship isn’t stopping there. It’s also joining hands with conference organizer TEDWomen on a live event. The idea is to give young women a chance to talk with--and seek advice from--female leaders in a variety of fields.

#ActuallySheCan has come a long way since Allergan first launched the campaign’s website, complete with a purple-haired millennial cartoon figure to explain birth control options--including Allergan’s Lo Loestrin Fe. The company partnered with Tribeca Digital Studios on short films about women working to achieve their goals and with lifestyle brand Le Motto on a series of tank tops featuring inspirational slogans.

Special Reports: Pharma's top 10 M&A deals of 2014 - Actavis/Allergan - Actavis/Forest Laboratories | The 25 most influential people in biopharma in 2015 - Brent Saunders - Actavis

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Allergan takes its female empowerment message where pharma rarely goes: tank tops
Allergan amps up #ActuallySheCan campaign with Tribeca festival films
Allergan taps purple-haired millennial mascot for hashtag-heavy women's health push

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