Tylenol champion McNeil saw market in hotheads

Prescription-only Tylenol Elixir for Children hit the market in 1955, sold in a box shaped like a fire engine and proclaiming itself a cure "for little hotheads." The slogan referred to acetaminophen's ability to safely treat fever during the time when prolonged aspirin use was first linked to gastric bleeding. It was the marketing brainchild of Philadelphia chemist Robert McNeil Jr., who died last month at age 94. Article

Webinar

Using AI and RWD to Uncover Rare Disease Insights, Accelerate Commercialization and Improve Patient Outcomes

Wednesday, March 24 | 2pm ET / 11am PT

Learn how IPM.ai transformed real world data into real world insights to assist Audentes in their development of AT132 for the treatment of XLMTM. The session reviews how IPM.ia and Audentes collaborated to uncover the XLMTM patient population.