Brand security is the target of a three-way collaboration including serialization and authentication service provider PHARMORX, label maker MSO Group, and ink provider Sun Chemical. The trio is providing a multi-layered solution that is being shown at the annual Brand Protection conference in London this week.
In the collaboration, MSO and Sun combine to provide the first line of counterfeit detection through security design and printing of overt and covert label features. MSO provides labels and cartons; PHARMORX provide serialization and track and trace via its AuthentiTrack system, which permits unique IDs to the unit level through use of variable data printing of unique numbers and barcodes. Sun provides specialty inks and taggants to complete a security-enabled turnkey packaging line.
PHARMORX is also unveiling an iPhone application for authentication and track and trace, in which the phone scans 2-D barcodes containing product serial number, lot code, and expiration date.
Separately, a new release of Systech's Serialized Product Tracking (SPT) application includes key packaging use cases that occur off the line but are critical to serialization initiatives. The new release also includes functionality that helps test integration between enterprise systems and packaging without interfering with line utilization. This capability, which emulates the line environment, helps customers address communications between packaging and enterprise information technology environments.