Pfizer exec: Pharma needs "simplistic flexibility" in packaging gear

Pharma manufacturers are looking to their packaging equipment suppliers for simplistic and flexible gear, says Rich Hollander, VP for packaging services at Pfizer.

Simplistic flexibility gives a boost to drugmakers shedding the blockbuster business model by allowing them to more easily produce smaller lots and to speed up production changeovers. That way, the equipment plays a role in pharma's management of both complexity and cost, Hollander tells Packaging World.

Speaking at the Interpack show last week, Hollander said he expected demand for the unit-dose packaging form more common in Europe will rise as a result of U.S. healthcare reform. However, he anticipates only a "modest" overall impact on packaging with slight increases in units packed and price pressure.

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